Everyone is saying it !! but what does is mean? What does it represent? Who's the face behind the term? 

 

           Robert (bert) Wynder. "when you step out you want to look your best". you're first impresseion can be your worst impression. This statement has echoed through the ages. the term "fly lyf" was created and inspired by bert wynder. a child born in a poverty stricken neighborhood with aspirations to become more than what was in front of him. "my grandmother hattie morrison and my mother debbie morgan always told me when growing up, always dress for any occasion be versatile you never know who you're gonna run into in this world and the way you look respresents character". being born in the 80's bert was quickly immersed in a new fresh way of expression, music, and fashion. Hip-hop. from hearing terms like dope, funky, fresh, and fly it amazed him. to see other people who looked like him and didn't look like him engaging in a culture freely expressing their creative ideas left him star struck.

 

 

             this quickly influenced bert in art, music, and most of all fashion. "my family always dressed sharp from head to toe". says bert. bert grew up seeing diff colors through the seasons in his mothers house quickly learning how to blend and coordinate. Now as an adult bert is bringing to the world what gifts he has to offer . not only being influencial with his music and business savy intelect he is now diving into the fashion arena. backed by an explosive and successful company "aliveshoes" he has emerged with his own sneaker "flylyf'. in memory of his deceased older brother kevin jenkins and holding true to his last name wynder bert once again shoes his innovative witts. this man is truly a trendsetter in his own rite and quickly climbing up the ladder of success. 

 

 

     Designed by bert wynder, backed by Luca botticelli, marco ferroni, michelle torresi, simone cardinali, oana, giuseppe vindigni, and luisa. this shoe making company has been making shoes since 1901 right out of marche, italy. located in a town known as the shoe valley marche is known to their master craftsmans and expert skills. fly lyf is also being promoted and respresented by 10 prominent business/stores in the business district where bert lives.        

 

     dusharms/sneaker store, the lay up/barbershop,         sergio's/barbershop, c&g check cashing, ink depot/printer and ink comp. , music central/ instruments and programs. g-street/sneaker store. daisy's cellphone carrier for sprint,verizon, and at&t, soulfood buffet, and swagger splash/sneaker store. with a 30 day money back guarentee you can be a part of this groundbreaking venture pre-order your pair now !!! remember flylyf isn't a fashion it's a lyf style.